Written by Beatriz Calero
If you are an expert in fashion, or you simply love the fashion world, you would probably always look for new fashion and shopping experiences: You attend all the fashion-related exhibitions, you never miss the best books and movies about your favourite brands and designers, and, of course, you are always up-to-date about shop openings and brand launchings.
But, if there is an event in fashion that helps experts and addicts to understand the keys of the industry, while keeping them update about the latest trends and novelties, this is a fashion trade fair.
Fashion editors, stylists, shop owners and other experts on the field of fashion, always attend (apart from the key Fashion Weeks) the best fashion trades around the world. This is a good chance for them to understand the fashion industry on the different countries, as well as to know in advance all what is going to be fashionable during the next seasons. However, these are no VIP events, but in the majority of the cases, the entry is also allowed for the general public (you just need to purchase your tickets!). So, if you love fashion and you would like to be at the very heart of the industry, save your tickets for the 10 BEST and nearest fashion trade fairs:
Intermoda: It takes place between the 19th and the 22nd of January in Guadalajara, Mexico, and it is actually the biggest fashion trade in Latin America (They could receive up to 50.000 visitors in January).
Intermoda aims to work as a business network and the ideal platform for brands to bolster their value. It is also the perfect place to discover new trends and to interact with designers, shop owners and other experts.
Milano Unica: The most popular Milano Tradeshow takes place twice a year, in February for the S/S collections and in September for the F/W ones. The next edition will take place between the 9th and the 11th of February 2016. This fashion fair takes visitors to a 360° journey into the textiles world (the excellence of materials, Italian and the European creative expertise, tradition, technology). The popularity of this Tradeshow has led to the creation of Milano Unica New York and Milano Unica Shanghai.
Magic Online: Is the world’s largest fashion marketplace and showcase for the latest in apparel, footwear and accessories. Every February and August the retail industry convenes in Las Vegas to spot and shop the latest trends in men, women, children’s apparel, footwear and accessories. Next date: 16th to 18th of February of 2016.
PREMIUM Berlin: In contrast with the other fashion trades, the Premium International Fashion Trade Show is specialized in Advanced Contemporary Fashion. Thanks to a unique set-up, this fair defines the key trends of each season: The latest lifestyle fashion, the industry developments, and the introduction of new high-end collections. Premium Berlin is probably one of the coolest trade shows to attend this year, so save the date for January 19th to 21st.
Momad Metropolis: It is one of the most important (if not THE most important) fashion fair trades in Spain. Momad Metropolis gathers together, in Madrid, some of the most important brands and designers of the country, as well as some International ones. It is, without any doubt, the place to be if you are interested in the Spanish fashion Industry. The next edition takes place between the 5th and the 7th of February.
Who´s Next Paris: Is the leading international fashion trade show for womenswear in Europe. Discover around 800 French and International ready-to-wear brands in an incomparable venue – The Porte de Versailles Exhibition Centre in Paris. Melt together with designers, buyers, journalists and trendsetters from the 22nd to the 25th of January.
Pure London: Is a 3-day event held from 14th February to the 16th February 2016 at the London Olympia Exhibition Centre.
Pure London is the UK’s favourite fashion buying destination with more than 800 edited brands, free seminars, catwalk shows, celebrities guests and much more. Don´t miss it!
Barcelona Bridal Fashion Week: BBFW is the only bridal event that includes fashion shows, and therefore, one of the most complete bridal fashion tradeshows all around the world. If you are looking for bridal inspiration, or you want to discover the latest trends in bridal fashion, this is your place. Save your date between the 26th and the 29th of April.
Denim by Premiere Vision: It is the leading premium denim-supply show all around the world. It is the perfect place to discover the latest trends in jeans as well as the upcoming technologic innovations regarding denim (materials, fibbers, techniques).
Next show: May 18-19, 2o16 in Barcelona.
Fashion Exposed: It is the most extensive fashion event on the Australian buying calendar, with a diverse line-up of more than 1.5000 local and International brands. You will be able to find womenswear, Menswear, childrenswear, Sportswear, Intimates and Fashion Accessories. It will take place between the 19th and the 23rd of February in Sydney.