Written by Augusta Adriasola
Summer is slowly coming to Barcelona, which means that it is the perfect time to walk around this beautiful city and get to know its hidden treasures. Located in a small street in El Born, Ivori is a true gem when it comes to local fashion as it offers an exquisite selection of Catalan brands in one of Barcelona’s coolest neighbourhoods.
Even though Ivori is not new to the fashion scene, as the store has been open since 2012, with the increase of El Born’s appeal in terms of design, it has become a go-to fashion store to discover some of the most interesting names in the city. More than 17 brands sell their products here, going from clothing to jewellery, and even Ivori has its own fashion line designed by the owner herself, Carola Alexandre.
The simplicity of Verdugo, Paloma Wool’s original designs, the beauty of Pena Jewels and most recently About Arianne’s modern shoes all collide at this store. And as different as each designer is – which means there is something for every style –, they all have in common the fact that they are 100% made in Barcelona. Just like the selection of brands, Ivori’s line is known for producing locally, using organic fabrics and diverse prints to put some color into the collections.
As Carola puts it, they stand against labour exploitation and mass production in fashion, which is why one of their main assets is offering exclusive and handmade designs. At Ivori you will be able to shop for one of a kind or limited released products, which is always a good idea! All in all, original, eye-catching and accessible clothing is guaranteed at this store.
The shopping experience gets even better with the decoration: the use of ivory (where the inspiration for the brand’s name comes from) makes the venue chic and cozy, completed by an amazing ceiling from the XIX century. Their sleek aesthetic even translates to their campaigns, the last one photographed by the very talented Anne Roig, who captured Ivori’s spirit in a series of nostalgic and minimalist pictures.
Add Ivori to your list of favourite stores now, as this is a must visit for any design fanatic in Barcelona.
Carrer de Miralles, 7